Lauren Schafer

Inspirer
DISC Type : id

CMO at Atlas Rose Marketing

Cary, North Carolina, United States

Overview

Lauren Schafer is the Founder and Managing Partner of Lake House Digital, a marketing agency she established in Cary, NC. With over 20 years of experience, she serves as a fractional CMO for clients, specializing in SEO and social strategy for the life sciences and professional services sectors. She holds a degree from North Carolina State University.

Based on recommendations, Lauren is an active member of her community, having helped start a childrens museum in Cary. She has also been involved in producing events for the Heart of Cary Association, demonstrating a commitment to local development and engagement.

She has a passion for helping her community, including co-founding a childrens museum.

Personality Overview

Fast Adopter

Generous

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Podcast Marketing
Her recent social media activity strongly advocates for using podcast guest appearances as a key strategy to build credibility, audience, and domain authority in 2026.
Evolving SEO
She emphasizes that a solid SEO foundation is crucial for durable results and sees AI awareness (AEO) as a critical layer on top of traditional search optimization.
LinkedIn Leadership
She advises treating LinkedIn as a long-term strategy, posting consistently to build familiarity, trust, and generate real business conversations for leadership teams.

Media Appearances

Lauren has no verified media appearances

Work History

10-2022 - 10-2023
CMO at Atlas Rose Marketing
4-2022 - 10-2023
Fractional Marketing Services at Atlas Rose Marketing
1-2021
Managing Partner | CEO | Fractional CMO at Lake House Digital
2-2020 - 2-2022
Westbrook & Associates, Vice President at Westbrook & Associates
1-2015 - 1-2018
Executive Director at Know Their Perspective

Education

8-2021 - 2-2022
Executive Digital Marketing Certification from Northwestern University - Kellogg School of Management
1994 - 1998
BS from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cary, North Carolina, United States Job Level : Leadership Designation : CMO at Atlas Rose Marketing
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lauren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lauren

Personality Compatibility


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