Lauren Wheeler

Questioner
DISC Type : c

Marketing Director at Successify Consulting LLC

Greater Boston, United States

Overview

Lauren is a senior marketing professional with over 15 years of experience in data analytics and project management. An MBA graduate, she specializes in using Power BI, Tableau, and Salesforce to drive business strategy. Colleagues and partners consistently describe her as a detail-oriented, trusted, and professional "Rockstar".

There is no publicly available information about Laurens personal life or hobbies outside of her professional pursuits.

Unique fact: Lauren is a Salesforce Trailhead Ranger, demonstrating a deep and comprehensive expertise within the Salesforce ecosystem.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data Storytelling
Positions herself as a "Data Analytics Storyteller, " leveraging tools like Power BI and Tableau to turn complex data into compelling business narratives that drive strategy.
CRM Strategy
Has extensive experience architecting CRM solutions with Salesforce and VEEVA to enhance customer journeys, as demonstrated in her senior role at Biogen.
Email Marketing
Highlights her work crafting email marketing campaigns for clients with Paige PR and her success expanding email programs with high open rates at Salesforce.

Media Appearances

Lauren has no verified media appearances

Work History

2-2024
Marketing Director at Successify Consulting LLC
10-2022 - 10-2023
Senior Manager Digital Marketing CRM, Omnichannel Experience & Insights at Biogen
12-2020 - 10-2022
Senior, Digital Success Experience at Salesforce
1-2017 - 10-2022
Events Specialist at Salesforce
10-2014 - 1-2017
Retail Practice Operation Coordinator at Salesforce

Education

Marketing from Plymouth State University
Master of Business Administration (MBA) from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Boston, United States Job Level : Mid-senior Designation : Marketing Director at Successify Consulting LLC
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lauren take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lauren

Personality Compatibility


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