Lauren Wilson

Evaluator
DISC Type : cds

Assistant Director of Championships and Alliances, Social Media at NCAA

Indianapolis, Indiana, United States

Overview

Lauren is a visionary social media leader with over six years of experience shaping digital strategy for major sports organizations, including the NCAA, Indianapolis Colts, and the NBA. A graduate of Indiana University Indianapolis, she is known for her transformational management style and is described by colleagues as a fast learner.

While at the Indianapolis Colts, she created the most-viewed TikTok by an NFL team during the regular season, with over 110 million video views.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Championship Social Strategy
Spearheaded social media strategies for 13 different NCAA championships and contributed to the NBA's most-viewed postseason since 2018.
Women's Sports Branding
Led the digital brand development for Women’s March Madness, managing a large creative team and driving double-digit growth in video views and impressions.
Vertical Video Growth
Drove follower growth of over 1 million in six months for the Indianapolis Colts by producing vertical video content for emerging platforms.

Media Appearances

Lauren has no verified media appearances

Work History

11-2025
Assistant Director of Championships and Alliances, Social Media at NCAA
8-2023 - 11-2025
Coordinator of Championships and Alliances, Social Media at NCAA
2-2021
Social Media Strategist at Freelance
8-2022 - 5-2023
Emerging Platforms Content Creator at Indianapolis Colts
2-2022 - 8-2022
Project Employee, Social Content at National Basketball Association

Education

2014 - 2018
Bachelor's degree in Business from Indiana University Indianapolis
2010 - 2014
Education details unavailable from Beech Grove High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Indianapolis, Indiana, United States Job Level : Mid-senior Designation : Assistant Director of Championships and Alliances, Social Media at NCAA
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lauren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lauren

Personality Compatibility


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