Laurence Barrett

Trailblazer
DISC Type : ID

Founder Director at Heresy Consulting Limited

United Kingdom

Overview

Laurence Barrett is the Founder Director of Heresy Consulting, specializing in psychodynamic and Jungian approaches to leadership and organizational development. He holds an MSc in the Psychodynamics of Human Development and an MBA, and lectures at INSEAD, Henley Business School, and the University of Cambridge. His colleagues describe him as powerful, revealing, and soft.

Laurences personal interests are deeply intertwined with his professional focus on depth psychology. He has pursued certificates in Ecopsychology and Ecotherapy, suggesting a focus on the connection between psychological well-being and the natural world. He often reflects on philosophical concepts like finding light in darkness and the importance of genuine human connection.

He is the author of two books that apply Jungian psychology to modern executive coaching, aiming to turn "leaders into people. "

Personality Overview

Assertive

Values Relationships

Persuasive

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Jungian Psychology
This is the core of his entire professional identity, evident in his consultancy, academic roles, and multiple published books on applying Jungian principles to coaching.
Leadership Development
With over 25 years of experience, his work focuses on psychodynamic approaches to leadership, helping leaders and organizations navigate change and understand team dynamics.
Executive Coaching
He is an active coach, practicum supervisor, and faculty member at INSEAD, Cambridge, and Henley Business School, focusing on coaching and behavioral change.

Media Appearances

Laurence has no verified media appearances

Work History

5-2013
Founder Director at Heresy Consulting Limited
5-2012
Practicum Supervisor and Coach, Executive Masters in Change at INSEAD
2-2024
Adjunct Faculty: MSc in Coaching and Behavioural Change at Henley Business School
5-2023
Affiliate Faculty: MSt Coaching at University of Cambridge Institute of Continuing Education
12-2015 - 12-2016
Member: Global Leadership Advisory Board at University of Liverpool

Education

9-2023 - 7-2024
Certificate in Contemporary Analytical Psychology and Neo-Jungian Studies from Pacifica Graduate Institute
2022 - 2022
Certificate in Ecotherapy from Pacifica Graduate Institute

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Leadership Designation : Founder Director at Heresy Consulting Limited
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laurence

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laurence take some risk or not?

  • If necessary, they will be ready to take risks.

You And Laurence

Personality Compatibility


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