Laurence Judah in

Laurence Judah

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Director, Revenue Strategy at Pendo.io
📍 London, England, United Kingdom

Laurence Judah is the Director of Revenue Strategy at Pendo. io, specializing in building go-to-market strategies and leveraging AI to accelerate revenue for B2B SaaS companies. He focuses on engineering scalable GTM processes and enhancing sales productivity. Laurence holds a BA (Hons) from Glasgow Caledonian University and is a Prof G Certified Strategist.

Outside of his professional life, Laurence has participated in fundraising challenges for charitable causes, including running up the stairs of Londons Gherkin building to support the NSPCC in its mission to end child cruelty.

He once led a team that successfully grew user numbers by 250% within the first year.

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Experience
13 Years
Current Role
Director, Revenue Strategy
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laurence cares about

AI in GTM
Actively explores how AI can be integrated into go-to-market workflows to make product and revenue teams more effective, a key theme in his recent posts.
Revenue Growth Strategy
His career is centered on building and executing strategies that create repeatable revenue engines and unlock new opportunities for B2B software companies.
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Career

Work history

2-2025
Director, Revenue Strategy
Pendo.io
1-2023 - 2-2025
Senior Manager, Sales Productivity
Pendo.io
11-2021 - 1-2023
Sales Enablement Leader - WhatsApp
Meta
1-2021 - 11-2021
Sales Enablement Programme Director - Workplace
Meta
1-2019 - 12-2020
Director - Account Management
Wellhub
In the press

Media appearances

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Education
BA (Hons)
Glasgow Caledonian University
Education details unavailable
Mearns Castle High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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