Laurence P. Birch

Captain
DISC Type : DS

Member Board of Directors at Residential Real Estate Council

Greater Chicago Area, United States

Overview

Laurence (Larry) Birch is a seasoned CEO with over 30 years of experience driving success in technology and life science companies. A Certified Public Accountant with an MBA from Northwesterns Kellogg School, he has a proven track record of leading organizations like Anju Software and serving on multiple corporate boards.

He is passionate about fostering innovation and serves as a board member and advisor for companies in neurotechnology, school health, and real estate. Larry actively supports entrepreneurs in navigating the complexities of their industries, showing a commitment to helping new ventures succeed and make a positive impact.

He was recently named to the Smart Business Network Dealmaker Hall of Fame for his contributions to the M&A landscape.

Personality Overview

Consummate Professional

Decisive But Calm

Dynamic But Sincere

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Life Science Tech
As CEO of Anju Software, he led the expansion of solutions for global pharmaceutical and biotech partners, focusing on clinical trial and medical content technologies.
M&A Dealmaking
He was honored in the Smart Business Dealmaker Hall of Fame and actively promotes M&A-focused events, indicating a strong interest in corporate deal-making strategies.
Neurotechnology
Serves on the Board of Advisors for Sharper Sense, a wearable neurotechnology company, and actively praises its potential to change lives.

Media Appearances

Leadership | The Residential Real Estate Council. Featured in Residential Real Estate Council (CRS)

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Welcome, New Members: December 2025. Featured in Residential Real Estate Council (REC)

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Work History

2-2025
Member Board of Directors at Residential Real Estate Council
3-2021
Member Of The Board Of Advisors at Sharper Sense
9-2020
Board Member at School Health Corporation
8-2018
Faculty—Strategy and Leadership (member: Faculty Senate) at Lake Forest Graduate School of Management
4-2022 - 9-2024
CEO and Member of the Board of Directors at Anju Software

Education

1992 - 1994
MBA from Northwestern University - Kellogg School of Management
1977 - 1980
Bachelor of Science from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Chicago Area, United States Job Level : N/A Designation : Member Board of Directors at Residential Real Estate Council
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Insights For Selling To Laurence P.

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence P. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laurence P.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laurence P. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laurence P. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laurence P.

Personality Compatibility


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