Laurence P. Birch in

Laurence P. Birch

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Member Board of Directors at Residential Real Estate Council
📍 Greater Chicago Area, United States

Laurence (Larry) Birch is a seasoned CEO with over 30 years of experience driving success in technology and life science companies. A Certified Public Accountant with an MBA from Northwesterns Kellogg School, he has a proven track record of leading organizations like Anju Software and serving on multiple corporate boards.

He is passionate about fostering innovation and serves as a board member and advisor for companies in neurotechnology, school health, and real estate. Larry actively supports entrepreneurs in navigating the complexities of their industries, showing a commitment to helping new ventures succeed and make a positive impact.

He was recently named to the Smart Business Network Dealmaker Hall of Fame for his contributions to the M&A landscape.

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Experience
7 Years
Current Role
Member Board of Directors
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laurence cares about

Life Science Tech
As CEO of Anju Software, he led the expansion of solutions for global pharmaceutical and biotech partners, focusing on clinical trial and medical content technologies.
M&A Dealmaking
He was honored in the Smart Business Dealmaker Hall of Fame and actively promotes M&A-focused events, indicating a strong interest in corporate deal-making strategies.
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Career

Work history

2-2025
Member Board of Directors
Residential Real Estate Council
3-2021
Member Of The Board Of Advisors
Sharper Sense
9-2020
Board Member
School Health Corporation
8-2018
Faculty—Strategy and Leadership (member: Faculty Senate)
Lake Forest Graduate School of Management
4-2022 - 9-2024
CEO and Member of the Board of Directors
Anju Software
In the press

Media appearances

Leadership | The Residential Real Estate Council. Featured in Residential Real Estate Council (CRS)
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Welcome, New Members: December 2025. Featured in Residential Real Estate Council (REC)
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Education
1992 - 1994
MBA
Northwestern University - Kellogg School of Management
1977 - 1980
Bachelor of Science
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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