Laurence White

Enthusiast
DISC Type : i

Director, Sports Editorial (Merchandising) EMEA at Warner Bros. Discovery

London, England, United Kingdom

Overview

Laurence has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Laurence has no verified topics they care about

Media Appearances

Laurence has no verified media appearances

Work History

4-2022
Director, Sports Editorial (Merchandising) EMEA at Warner Bros. Discovery
9-2021 - 4-2022
Content Data Strategy Lead at DAZN Group
1-2019 - 2-2022
Head of Content Strategy & Performance at DAZN Group
3-2018 - 1-2019
Senior Planner at DAZN Group
8-2016 - 3-2018
Programme Scheduler at Sky

Education

2010 - 2013
Bachelor of Arts (BA) from Nottingham Trent University
2007 - 2009
3 A Levels from The Sixth Form College, Farnborough

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Sports Editorial (Merchandising) EMEA at Warner Bros. Discovery
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laurence

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laurence take some risk or not?

  • They can take some low-probability risks if needed.

You And Laurence

Personality Compatibility


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