Laurent Deschaux

Commander
DISC Type : D

Head of e-commerce, HP online Store, at HP at HP

Cabriès, Provence-Alpes-Côte d'Azur, France

Overview

Laurent is a business-driven leader with over 20 years of IT industry experience, currently serving as the Head of e-commerce for HPs Online Store. He manages an €80M P&L with a focus on business transformation and people development. He holds an engineering degree from Aix-Marseille University.

He is a passionate advocate for inclusion and social responsibility, actively participating in HPs disability resource group and supporting causes like breast cancer awareness. He is also involved with the gaming education sector, reflecting his professional and personal interests in technologys impact.

Unique fact: Laurent uses the invention of the electric toothbrush for people with disabilities to illustrate the broader benefits of digital accessibility for everyone.

Personality Overview

Candid & Clear

Impact-Driven

Strong-Willed

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

eCommerce Growth
He manages HP's online store, overseeing an €80M P&L with a focus on driving a 20% year-over-year growth plan through data-driven digital strategies.
Business Transformation
States that business transformation is his passion and has a track record of aligning commercial strategies and transforming organizations to meet business goals.
Digital Accessibility
He actively presents on the topic of digital accessibility, advocating for changing perspectives on how technology can be more inclusive for people with disabilities.

Media Appearances

Laurent has no verified media appearances

Work History

10-2019
Head of e-commerce, HP online Store, at HP at HP
11-2018 - 10-2019
Strategic Business Development Manager at HP
11-2014 - 11-2018
Directeur des ventes Solutions d'Impression Grand-comptes & Channel at HP
11-2008 - 10-2014
Directeur Commercial Service & Solution at HP
6-2003 - 11-2010
Volume Direct Presales Manager at HP

Education

9-1993 - 9-1995
Education details unavailable from Centrale Marseille - ISMEA (Groupe ESIM)
1989 - 1995
Ingenieur from Aix-Marseille University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Cabriès, Provence-Alpes-Côte d'Azur, France Job Level : Mid-senior Designation : Head of e-commerce, HP online Store, at HP at HP
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laurent

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • If convinced, they can reach decisions quite fast.
  • Can Laurent take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laurent

Personality Compatibility


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