Laurent LAUNAY

Critic
DISC Type : C

Marketing Manager at OPTI-ONE

Sury-en-Vaux, Centre-Val de Loire, France

Overview

Laurent is the Marketing and Communication Manager at OPTI-ONE, an integrator of SAP Business One solutions for SMEs. He has over five years of experience in marketing and e-commerce within the IT equipment industry and holds a Masters degree from Université Paris Nanterre. People who recommend him note his patience and rigor.

Outside of his marketing career, Laurent is deeply interested in new technologies, with a particular passion for virtual reality (VR). He is also highly involved in football, dedicating time to earning a significant coaching certification.

He holds a UEFA B license for football coaching, known as the BMF certification in France.

Personality Overview

Information Seeker

ROI Driven

Critic

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

SAP for SMEs
His role at OPTI-ONE focuses on marketing SAP Business One, an ERP solution specifically designed for small and medium-sized enterprises.
B2B Tech Marketing
His entire career has been dedicated to creating and executing B2B marketing strategies for companies providing IT equipment and software solutions.
Partner Marketing
He has extensive experience managing marketing campaigns and relationships with major technology partners like HP, Dell, Microsoft, and VMware.

Media Appearances

Laurent has no verified media appearances

Work History

1-2016
Marketing Manager at OPTI-ONE
8-2014 - 12-2015
Marketing Specialist at JLL Informatique
3-2012 - 7-2014
Marketing manager at TLX
5-2010 - 4-2012
Marketing and E-commerce Project Manager at Infolution
2-2009 - 10-2009
Marketing officer at LMS Informatique

Education

2012 - 2013
Master 2 (M2) from Université Paris Nanterre
2023 - 2024
Licence UEFA B from UEFA Academy

More Information

Social Presence :

Prographics :

Exp : 17 Location : Sury-en-Vaux, Centre-Val de Loire, France Job Level : Middle Designation : Marketing Manager at OPTI-ONE
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Laurent

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laurent take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laurent

Personality Compatibility


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