Lauri Kokki in

Lauri Kokki

Critic · DISC type C
Head of Marketing at Yliopiston Apteekki
📍 Helsinki, Uusimaa, Finland

Lauri is the Head of Marketing at Yliopiston Apteekki, leading a team of five professionals. He is an analytical and customer-centric marketing leader with deep experience in brand strategy, business development, and international business. People who have worked with him describe him as professional and positive.

He describes himself as a social, dynamic, and outgoing person with a hard-working and flexible approach. His international experience includes an exchange semester at Victoria University of Wellington in New Zealand, where he focused on marketing and computer sciences.

For his Masters thesis, he conducted research for Nokia on crucial factors in the innovation value chain.

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Experience
15 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Helsinki, Uusimaa, Finland
Personality Overview

How Lauri shows up

Precise
Objective Thinker
Critic

They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Priorities

Topics Lauri cares about

Data-Driven Marketing
Emphasizes his analytical approach, stating a desire to "understand facts and data first" before taking action to improve business results.
Brand Strategy
Lists brand strategy as a key specialty and had direct responsibility for creating global brand strategies for private labels in previous roles.
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Career

Work history

6-2024
Head of Marketing
Yliopiston Apteekki
12-2019 - 6-2024
Brand Manager
Kesko - K-Group
11-2017 - 11-2019
Brand Manager
Onninen
3-2014 - 10-2017
Development Manager
Onninen
6-2010 - 8-2012
Marketing Manager
Nokia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2008
KTM/M.Sc. Econ. & Bus. Adm.
Turku School of Economics at the University of Turku
2007 - 2007
Exchange studies
Victoria University of Wellington
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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