Lauri Koop in

Lauri Koop

Evaluator · DISC type DSC
Advisory Board Member - Marketing at Cambridge Judge Business School
📍 Amsterdam, North Holland, Netherlands

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
29 Years
Current Role
Advisory Board Member - Marketing
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Lauri shows up

Hard To Convince
Quality Focused
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Lauri cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Advisory Board Member - Marketing
Cambridge Judge Business School
8-2022
CEO
Aimwel
7-2019 - 12-2022
Member of the Board of Directors / RvC lid
Automotive Media Ventions (AMV)
7-2019 - 12-2022
Member of the Board of Directors / RvC lid
Jobat
3-2019 - 8-2022
CEO Online Services / Marketplaces, member of the DPG BE/NL management board
DPG Media
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2022 - 2022
Executive Education: Advanced Management Program (AMP) - Strategy
INSEAD
2002 - 2004
MBA
Durham University
2011 - 2011
Executive coaching
The Executive Development Group
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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