Laurie Charow

Enthusiast
DISC Type : i

Central Area Business Manager at Stago

Greater St. Louis, United States

Overview

Laurie Charow is the Central Area Business Manager for Stago, where she leads a team of 11 sales professionals across 14 states. An accomplished sales leader with a BSBA from the University of Missouri, she has deep expertise in medical diagnostics, including microbiology and coagulation equipment, and a consistent focus on IDN growth.

Her history of high performance is highlighted by her recognition as a Presidents Club and Presidents council member in a previous role.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sales Leadership
Manages and coaches a sales team of 11 professionals, demonstrating a focus on mentorship and delivering results across a large territory.
Medical Diagnostics
Her career has been dedicated to sales in the diagnostics sector, including molecular, microbiology, blood gas, and coagulation equipment.
IDN Growth
Responsible for driving growth, compliance, and sales within Integrated Delivery Networks (IDNs), a key focus in her current and past roles.

Media Appearances

Laurie has no verified media appearances

Work History

12-2025
Central Area Business Manager at Stago
1-2022 - 12-2025
Corporate Accounts Director of Sales West at bioMérieux
4-2020 - 1-2022
BioFire Corporate Account Manager at bioMérieux
12-2018 - 4-2020
Diagnostic Account Executive at BD
4-2015 - 1-2019
Sales Consultant Acute Care Diagnostics at Instrumentation Laboratory, A Werfen Company

Education

BSBA from University of Missouri Trulaske College of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater St. Louis, United States Job Level : Middle Designation : Central Area Business Manager at Stago
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laurie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laurie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laurie

Personality Compatibility


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