Laurie Ferguson

Evaluator
DISC Type : cds

Chief Communications Officer (CCO) at Neurotech Pharmaceuticals, Inc.

United States

Overview

Laurie has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

3-2023
Chief Communications Officer (CCO) at Neurotech Pharmaceuticals, Inc.
9-2018 - 3-2023
Head of Ophthalmic Devices Global Communications at Carl Zeiss Meditec AG at Carl Zeiss Meditec AG
8-2016 - 9-2018
Head of Global Corporate Communications at LivaNova
9-2015 - 8-2016
Manager Marketing and Communications at Gulf Interstate Engineering
8-2010 - 9-2015
Global Manager Strategic Marketing & Communication at Baker Hughes

Education

BS Multi-Disciplinary -Cum Laude from Liberty University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : Chief Communications Officer (CCO) at Neurotech Pharmaceuticals, Inc.
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laurie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laurie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laurie

Personality Compatibility


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