Laurie Gutzwiller

Doer
DISC Type : ds

Vice President Global Marketing at PTS Diagnostics

Carmel, Indiana, United States

Overview

Laurie Gutzwiller is a dynamic marketing and sales leader with over 30 years of experience in the healthcare medical device industry. A founder and CEO, she specializes in strategic planning, acquisition due diligence, and go-to-market strategies. She holds degrees from Indiana Wesleyan University and Purdue University and is recognized as a strategic thinker.

Outside of her extensive professional life, Laurie is a proud grandparent. She takes great pride in her granddaughters accomplishments and is an advocate for programs that support talented female students, highlighting her value for family and the empowerment of the next generation.

She holds a patent for an innovation in wireless bed power technology.

Personality Overview

Deliberate Doer

Fast-paced

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-to-Market Strategy
Her consulting firm, LLG Healthcare Consulting, specializes in building go-to-market strategies and brand value propositions for healthcare companies.
Medical Device Marketing
She has a long history as a marketing executive at medical device companies like PTS Diagnostics and Hillrom, focusing on global marketing and corporate strategy.
Diabetes Care
In her posts, she actively promotes making diabetes monitoring products more affordable and accessible for patients to help them live healthier lives.

Media Appearances

Laurie has no verified media appearances

Work History

2-2022 - 4-2024
Vice President Global Marketing at PTS Diagnostics
2-2022 - 4-2024
Vice President Global Marketing and Corporate Strategy at PTS Diagnostics and Trividia Health
5-2019 - 2-2022
Executive Director Marketing at PTS Diagnostics
1-2017 - 5-2018
VP, SALES & MARKETING at Dabir Surfaces, Inc
10-2015
Founder and CEO at LLG Healthcare Consulting LLC

Education

1984 - 1987
Education details unavailable from Purdue University
Bachelor of Arts - BA from Indiana Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Carmel, Indiana, United States Job Level : Leadership Designation : Vice President Global Marketing at PTS Diagnostics
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laurie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laurie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laurie

Personality Compatibility


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