Lavanya Ashok

Enthusiast
DISC Type : i

Partner at Trifecta Capital Advisors

Mumbai, Maharashtra, India

Overview

Lavanya Ashok is a Partner at Trifecta Capital, where she leads the firms growth-stage equity investing business. With over 17 years of experience, her career includes more than a decade at Goldman Sachs as a Managing Director in Private Equity. She earned her MBA from Stanford and a BS from The Wharton School.

Outside of her investment career, Lavanya is passionate about childhood literacy and is involved with the non-profit Room to Read. She also has a strong interest in dance, yoga, meditation, and books, and enjoys spending time outdoors with her family.

She launched Trifectas first equity fund during the peak of the pandemic, raising a significant portion of it entirely over Zoom.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Late-Stage Investing
Her current role involves leading Trifecta's growth equity fund, focusing on mature startups from Series B through their final private rounds before a potential IPO.
Founder-Centric Approach
Believes founder quality is the most critical investment factor and aims to be a "trusted partner in growth" for the entrepreneurs she backs.
Women in Investing
A vocal advocate for diversity and gender equality in the venture ecosystem, she has co-led women's networks and speaks on panels about the topic.

Media Appearances

How she became the MD at Goldman Sachs || Ft. Lavanya Ashok. Featured in YouTube

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100 Emerging Women Leaders: How Lavanya Ashok went from Goldman Sachs to Trifecta Capital. Featured in YourStory

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Work History

10-2020
Partner at Trifecta Capital Advisors
1-2018 - 9-2020
Managing Director Private Equity (PIA) at Goldman Sachs
1-2014 - 12-2017
VP/Executive Director Private Equity (PIA) at Goldman Sachs
7-2010 - 12-2013
Associate at Goldman Sachs
8-2006 - 8-2008
Investment Associate at SPO Partners & Co.

Education

2008 - 2010
MBA from Stanford University Graduate School of Business
BS from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Partner at Trifecta Capital Advisors
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Insights For Selling To Lavanya

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lavanya is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lavanya

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lavanya move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lavanya take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lavanya

Personality Compatibility


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