Lawrence Booker

Observer
DISC Type : ci

Director, Artificial Intelligence & Data at WeBuild-AI

London, England, United Kingdom

Overview

Lawrence has no verified overview

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Lawrence has no verified topics they care about

Media Appearances

Lawrence has no verified media appearances

Work History

3-2025 - 8-2025
Director, Artificial Intelligence & Data at WeBuild-AI
12-2023 - 12-2024
Personal goal pursuit at Career Break
4-2022 - 11-2023
AI, Data and Analytics IB Crew Product Lead - Managing Director at UBS
7-2017 - 4-2022
IB Global Markets Intelligence & Data - Managing Director at UBS
2-2010 - 6-2017
Equities Trading (Market Maker) - Executive Director at UBS

Education

10-1999 - 6-2002
Bachelors from University of Oxford
9-2003 - 9-2004
Master's degree from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : N/A Designation : Director, Artificial Intelligence & Data at WeBuild-AI
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lawrence

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • They like to analyze well and then make their decisions.
  • Can Lawrence take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lawrence

Personality Compatibility


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