Lawrence Heard

Go-getter
DISC Type : d

Managing Director at Executive Life

Solihull, England, United Kingdom

Overview

Lawrence Heard is a Director at Executive Life with a strong entrepreneurial background. He founded two marketing agencies, Mail Boom and Beknown Social, focusing on lead generation through cold email and specialized marketing for CrossFit boxes. He holds a Bachelor of Science from Loughborough University.

His business ventures suggest a significant interest in the fitness industry, specifically the CrossFit community. He dedicated his agency, Beknown Social, to helping CrossFit boxes across the UK generate more leads and attract new paying members, indicating a passion for helping these niche businesses succeed.

He founded a marketing agency that exclusively serves the CrossFit community in the UK.

Personality Overview

Challenger

Direct & Candid

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Niche Marketing
Founded Beknown Social, an agency that specializes in marketing for CrossFit boxes, showcasing his expertise in targeting specific industries.
Entrepreneurship
Has a history of founding and co-founding multiple ventures, including Mail Boom and Beknown Social, before his current director role.
Lead Generation
His previous companies focused on generating booked sales calls and new paying members for clients through unique marketing campaigns.

Media Appearances

Lawrence has no verified media appearances

Work History

9-2021
Managing Director at Executive Life
9-2020 - 10-2023
Founder at Mail Boom
6-2019 - 1-2020
Co-Founder at Fitr Co
9-2017 - 2-2023
Founder at Beknown Social
4-2016 - 5-2017
Freelance Sales at Universal Avenue

Education

2010 - 2014
Bachelor of Science (BSc) from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Solihull, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Executive Life
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lawrence

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • Their decision making speed is somewhere in the middle.
  • Can Lawrence take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lawrence

Personality Compatibility


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