Lawrence Worde

Examiner
DISC Type : cs

Director, Systems Integrators at PTC

Rochester, Michigan, United States

Overview

Lawrence Worde is a senior executive at PTC, specializing in global alliances and digital manufacturing transformation. With a background in technical presales and enterprise software at firms like Dassault Systèmes, he focuses on leveraging hyperscalers and AI/PLM solutions. He holds a BS from the University of Michigan and a certification in Mechatronics.

Based on his professional focus, Lawrence is deeply engaged with the aerospace and defense industry. He is passionate about fostering strategic partnerships with major systems integrators to drive digital modernization and the adoption of smarter, more connected products and services across various sectors.

He is the feasibility creator for a patent on an intrinsically safe microprocessor-controlled pressure regulator designed for hazardous environments.

Personality Overview

Late Adopter

Process Oriented

Unexpressive

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Global Partnerships
His current role and recent social media activity focus on managing and valuing global partnerships with systems integrators like HCLTech and L&T Technology Services.
Digital Transformation
A core theme in his professional headline, with specific expertise in digital manufacturing, PLM/ALM/CAD software, and AI integration for enterprise.
Systems Engineering
Highlights systems engineering as the "engine" empowering organizations to manage sophisticated systems, indicating a strong belief in its foundational importance for digital modernization.

Media Appearances

Lawrence Worde – Director, Systems Integrators, PTC (Speaker) – Precision Med Tri‑Con Conference. Featured in Tri‑Con Conference (Precision Med)

See Now

Work History

1-2023
Director, Systems Integrators at PTC
1-2022 - 12-2022
Solution Engineer at iBASEt
9-2021 - 11-2021
Technical Sales Director at ThinkIQ
4-2020 - 1-2023
Sr. Solution Systems Consultant & Technical Executive at Dassault Systèmes
9-2018 - 1-2023
Senior Solutions Consultant & Business Analyst – Aerospace & Defense Industry Solution at Dassault Systèmes

Education

2009 - 2011
Business Global Management from University of Phoenix
BS from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 40 Location : Rochester, Michigan, United States Job Level : Mid-senior Designation : Director, Systems Integrators at PTC
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lawrence

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lawrence take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lawrence

Personality Compatibility


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