Kim Forseth

Trailblazer
DISC Type : DI

Vice President, Growth Marketing at PTC

Livermore, California, United States

Overview

Kim is a results-driven marketing executive, currently the Vice President of Growth Marketing at PTC, where she focuses on driving pipeline and revenue growth through strategic campaigns. She has a strong background in demand generation and global team leadership, with previous roles at Workday and ServiceMax.

Kim is an active volunteer, having supported GiGis Playhouse Inc. - Down Syndrome Achievement Centers. She enjoys attending industry events to learn about new customer use cases and best practices.

People often call her an exceptional and strong marketing leader who consistently delivers results.

Personality Overview

Informal

Assertive

Friendly But Fast

They will bat for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Growth Marketing
As VP of Growth Marketing at PTC, Kim is focused on pipeline creation and ARR growth across various industry verticals.
Demand Generation
Kim has extensive experience leading demand generation strategies, programs, and campaigns at PTC and ServiceMax.
Field Service Management
Kim previously led corporate marketing for ServiceMax, a leader in asset-centric field service management, and shares updates on ServiceMax AI.

Media Appearances

Kim has no verified media appearances

Work History

1-2025
Vice President, Growth Marketing at PTC
10-2023 - 1-2025
Vice President, Demand Generation at PTC
6-2017 - 10-2023
Vice President, Demand Generation at ServiceMax
6-2015 - 6-2017
Senior Director, Field, Partner and Event Marketing at Birst
6-2011 - 6-2015
Director, Field Marketing at Workday

Education

1994 - 1996
BA from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 29 Location : Livermore, California, United States Job Level : Senior Designation : Vice President, Growth Marketing at PTC
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kim

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kim take some risk or not?

  • They can take risks if necessary.

You And Kim

Personality Compatibility


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