Lawton Costello

Questioner
DISC Type : c

Regional Vice President of Sales at Cylinder

Atlanta Metropolitan Area, United States

Overview

Lawton has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lawton has no verified topics they care about

Media Appearances

Lawton has no verified media appearances

Work History

7-2024
Regional Vice President of Sales at Cylinder
1-2024 - 6-2024
Strategic Account Manager at Cylinder
1-2022 - 1-2024
Community Sales Director at The Arbor Company
3-2020 - 1-2022
Senior Care Counselor at The Arbor Company
8-2018 - 3-2020
Strategic Alliance Associate at Omada Health

Education

2006 - 2010
Bachelor's degree from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 12 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : Regional Vice President of Sales at Cylinder
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Insights For Selling To Lawton

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawton is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lawton

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lawton move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lawton take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lawton

Personality Compatibility


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