Lea Karam in

Lea Karam

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Founder & CEO at Mindscope
📍 London, England, United Kingdom

Lea Karam is the Founder and CEO of Mindscope, a globally acclaimed behavioural science consultancy. A multi-award-winning behavioural scientist with an MSc from Imperial College London, she specializes in applying consumer psychology to media and technology, working with clients like Google, BBC, and TikTok. Shes recognized as a pioneer in her field by Campaign Magazine.

Lea is passionate about creating a safer, more human digital ecosystem and carefully selects clients that align with her personal values. She shows deep pride in her family, particularly her sisters neuroscience research. Lea also advocates for better workforce wellbeing, actively sharing insights on preventing burnout in the demanding tech industry.

Interesting fact: She is dubbed ‘The Industry’s Behavioural Scientist’ and created the first behavioural science labs for brands, platforms, and companies.

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Current Role
Founder & CEO
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lea cares about

Applied Behavioural Science
Founded Mindscope, a lab that translates complex human behaviours into actionable strategies for brands in technology, entertainment, and commerce.
Youth Psychology
Advises major platforms like the BBC and TikTok on Gen Z and Gen Alpha mindsets, helping them understand how younger generations interact with media and technology.
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Career

Work history

6-2025
Founder & CEO
Mindscope
2-2019 - 6-2025
Consulting Director
Behave
2-2019 - 6-2025
Building Behave, Mediaplus' behavioural science consultancy
Mediaplus UK
6-2018 - 2-2019
Strategic Planner
Publicis Groupe
9-2016 - 8-2017
Strategic Planner
BBDO Worldwide
In the press

Media appearances

Technology is a Human Shift: A Coffee With Lea Karam, Mindscope. Featured in YouTube
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Lea Karam and Mindscope Contribute to BBC's YouTube .... Featured in Speaking Office
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Education
2017 - 2018
Master of Science - MSc
Imperial College London
2013 - 2016
Bachelor of Business Administration - BBA
American University of Beirut
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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