Lea Karam

Sharpshooter
DISC Type : CD

Founder & CEO at Mindscope

London, England, United Kingdom

Overview

Lea Karam is the Founder and CEO of Mindscope, a globally acclaimed behavioural science consultancy. A multi-award-winning behavioural scientist with an MSc from Imperial College London, she specializes in applying consumer psychology to media and technology, working with clients like Google, BBC, and TikTok. Shes recognized as a pioneer in her field by Campaign Magazine.

Lea is passionate about creating a safer, more human digital ecosystem and carefully selects clients that align with her personal values. She shows deep pride in her family, particularly her sisters neuroscience research. Lea also advocates for better workforce wellbeing, actively sharing insights on preventing burnout in the demanding tech industry.

Interesting fact: She is dubbed ‘The Industry’s Behavioural Scientist’ and created the first behavioural science labs for brands, platforms, and companies.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Fast But Analytical

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Applied Behavioural Science
Founded Mindscope, a lab that translates complex human behaviours into actionable strategies for brands in technology, entertainment, and commerce.
Youth Psychology
Advises major platforms like the BBC and TikTok on Gen Z and Gen Alpha mindsets, helping them understand how younger generations interact with media and technology.
Humanising Technology
Advocates for designing digital platforms and algorithms in a more human-centric way to foster a safer online ecosystem and diversity of thought.

Media Appearances

Technology is a Human Shift: A Coffee With Lea Karam, Mindscope. Featured in YouTube

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Lea Karam and Mindscope Contribute to BBC's YouTube .... Featured in Speaking Office

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Work History

6-2025
Founder & CEO at Mindscope
2-2019 - 6-2025
Consulting Director at Behave
2-2019 - 6-2025
Building Behave, Mediaplus' behavioural science consultancy at Mediaplus UK
6-2018 - 2-2019
Strategic Planner at Publicis Groupe
9-2016 - 8-2017
Strategic Planner at BBDO Worldwide

Education

2017 - 2018
Master of Science - MSc from Imperial College London
2013 - 2016
Bachelor of Business Administration - BBA from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Founder & CEO at Mindscope
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Insights For Selling To Lea

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lea is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lea

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lea move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lea take some risk or not?

  • The risks don’t matter much to them.

You And Lea

Personality Compatibility


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