Leandro Paião Macedo

Commander
DISC Type : D

Founder at Donnu Growth

São Paulo, São Paulo, Brazil

Overview

Leandro Macedo is the founder of Donnu Growth, where he builds AI-driven Go-To-Market systems to generate predictable pipelines for B2B companies. He leverages his Engineering and AI-focused MBA background to help clients scale customer acquisition, having served over 120 companies and generated over $10 million in revenue.

Leandro maintains an interest in the academic world, following his alma maters, the University of São Paulo and the University of Sydney. His advanced education focused on the intersection of artificial intelligence and machine learning, which is central to his current work.

He openly shares that his transition from a successful enterprise sales career to founding his own company was a difficult mistake that cost him years of growth.

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They prefer to be the ones controlling the conversation or defining the terms.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

AI-Driven GTM
His entire business is built around creating AI Go-To-Market systems that generate predictable pipelines for B2B companies without relying solely on ads or SDR teams.
B2B Pipeline Generation
He focuses on helping B2B companies struggling to scale past the $1-5M ARR mark by building robust, multi-channel client-acquisition machines for high-quality leads.
Outbound Strategy
He frequently posts about the challenges of modern outbound, such as saturated lead lists from common tools, and advocates for more intelligent prospecting methods.

Media Appearances

Leandro has no verified media appearances

Work History

9-2019
Founder at Donnu Growth
9-2023
Director at Donnu
4-2021 - 9-2023
Business Development Manager at Vivo (Telefônica Brasil)
1-2018 - 3-2021
Project Specialist at 3M
6-2015 - 12-2017
Marketing Analyst at Honeywell

Education

6-2025 - 11-2026
MBA in AI & Machine Learning from USP - Universidade de São Paulo
1-2011 - 12-2017
Bachelor of Engineering - BE from Universidade Estadual de Campinas

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Founder at Donnu Growth
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Insights For Selling To Leandro

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leandro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leandro

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Leandro move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Leandro take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Leandro

Personality Compatibility


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