Leanne Cofield

Examiner
DISC Type : cs

CEO at Visage, Inc.

Riverside, Missouri, United States

Overview

Leanne Cofield is the CEO of Visage, Inc. , a promotional merchandise company she has led for over two decades. She specializes in creating innovative marketing solutions and is recognized for her integrity and dedication to client needs. People who have worked with her describe her as creative, trustworthy, and a unique strategic partner.

Outside of her primary business, Leanne is a passionate advocate for womens empowerment, having founded the "THIS. IS. ME. " event series. She is also a Jazzercise franchise owner and certified fitness instructor, demonstrating a deep commitment to wellness. She has been married for over 20 years and has two adult children.

As a cancer survivor, she founded her franchise company, AME, LLC, on the principle "Attitude Matters Every day. "

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Promotional Branding
As CEO of Visage, Inc. for over 25 years, she helps clients create brand recognition through custom apparel and promotional products.
Women's Empowerment
She founded "THIS. IS. ME. ", a one-day event created out of a desire to show women how to live a life of mental and physical freedom.
Fitness & Wellness
She is a certified Jazzercise FitPro and the owner of multiple Jazzercise franchises, showing a personal and professional commitment to fitness.

Media Appearances

Leanne has no verified media appearances

Work History

6-2002
CEO at Visage, Inc.
4-2001 - 6-2002
Outside Sales Executive at Visage, Inc.
10-2014
Jazzercise FitPro and studio owner at Jazzercise Independence
1-1994 - 2-2001
Buyer at Worth Harley Davidson

Education

2007 - 2008
Education details unavailable from Sandler Sales Training
1989 - 1991
Education details unavailable from Old Dominion University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Riverside, Missouri, United States Job Level : Leadership Designation : CEO at Visage, Inc.
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Insights For Selling To Leanne

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leanne is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Leanne

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Leanne move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Leanne take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Leanne

Personality Compatibility


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