Lee-Ann Johnstone in

Lee-Ann Johnstone

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Founder at Affiverse
📍 Weymouth, England, United Kingdom

Lee-Ann Johnstone is an award-winning affiliate marketing strategist and the founder of Affiverse, an agency, media platform, and training business. With over two decades of experience, she is a recognized industry leader, Forbes contributor, and host of the #1 Affiliate Marketing Podcast, focusing on driving consistent sales and growth for brands.

Lee-Ann is deeply passionate about relationship-building and believes authenticity is key to success, stating "what you see is what you get. " Drawing inspiration from a South African childrens story, she identifies with the tortoise—valuing a slow, steady, and dependable approach to achieving goals. She is committed to continuous learning and mentorship.

Her agency, Affiverse, was named a Top 50 Digital Agency in 2021 and she was voted one of the most influential women in iGaming.

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Experience
11 Years
Current Role
Founder
Job Level
Leadership
Location
Weymouth, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lee-Ann cares about

Affiliate Program Growth
Her agency and personal brand are built around helping businesses launch, scale, and grow their affiliate marketing programs to drive consistent, tangible results.
Relationship Building
She emphasizes that strong, authentic human relationships are the most important element of successful affiliate marketing, a principle she has stood by for 20 years.
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Career

Work history

9-2020
Founder
Affiverse
11-2019 - 3-2023
CEO & Founder
Affiverse
1-2021
Contributor
Forbes
1-2023
Affiliate Expert Panelist
MAVERRIK®
8-2017 - 8-2017
Judge
Performance Marketing Awards 2017
In the press

Media appearances

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Education
Education details unavailable
Damelin
Education details unavailable
Table View High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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