Lee-Ann Johnstone

Sharpshooter
DISC Type : DC

Founder at Affiverse

Weymouth, England, United Kingdom

Overview

Lee-Ann Johnstone is an award-winning affiliate marketing strategist and the founder of Affiverse, an agency, media platform, and training business. With over two decades of experience, she is a recognized industry leader, Forbes contributor, and host of the #1 Affiliate Marketing Podcast, focusing on driving consistent sales and growth for brands.

Lee-Ann is deeply passionate about relationship-building and believes authenticity is key to success, stating "what you see is what you get. " Drawing inspiration from a South African childrens story, she identifies with the tortoise—valuing a slow, steady, and dependable approach to achieving goals. She is committed to continuous learning and mentorship.

Her agency, Affiverse, was named a Top 50 Digital Agency in 2021 and she was voted one of the most influential women in iGaming.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Affiliate Program Growth
Her agency and personal brand are built around helping businesses launch, scale, and grow their affiliate marketing programs to drive consistent, tangible results.
Relationship Building
She emphasizes that strong, authentic human relationships are the most important element of successful affiliate marketing, a principle she has stood by for 20 years.
Marketing Education
She founded Affiverse Training and the AMPP course to fill a knowledge gap in the industry, personally training hundreds of affiliate managers.

Media Appearances

Lee-Ann has no verified media appearances

Work History

9-2020
Founder at Affiverse
11-2019 - 3-2023
CEO & Founder at Affiverse
1-2021
Contributor at Forbes
1-2023
Affiliate Expert Panelist at MAVERRIK®
8-2017 - 8-2017
Judge at Performance Marketing Awards 2017

Education

Education details unavailable from Damelin
Education details unavailable from Table View High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Weymouth, England, United Kingdom Job Level : Leadership Designation : Founder at Affiverse
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Insights For Selling To Lee-Ann

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee-Ann is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lee-Ann

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lee-Ann move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lee-Ann take some risk or not?

  • The risks don’t matter much to them.

You And Lee-Ann

Personality Compatibility


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