Parul Mehta Bhargava πŸš€

Inquirer
DISC Type : dc

Co-Founder & CEO at vCommission Media Private Limited

Gurgaon, Haryana, India

Overview

Parul Mehta Bhargava is the Co-Founder and CEO of vCommission, India’s leading affiliate marketing network. With over 15 years of experience, she has been instrumental in building the company from the ground up, specializing in scaling global brands. People often describe her as a passionate, inspiring, and solution-driven leader.

Parul values authenticity and building genuine connections, a principle she applies to both her personal and professional interactions. She often shares reflections on leadership and life, drawing parallels between business ethics and personal philosophies inspired by texts like the Bhagavad Gita.

She began her career in 2006 as a content writer and blogger before co-founding vCommission when affiliate marketing was still a "blank canvas" in India.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Affiliate Marketing
A pioneer in the Indian affiliate marketing space, she co-founded and built vCommission into the country's largest network over the last 15+ years.
Scaling D2C Brands
Her recent focus is on the Indian Direct-to-Consumer market, particularly leveraging innovative Cash-on-Delivery (COD) models for growth.
Ethical Leadership
She publicly discusses applying principles from philosophical texts like the Gita to business, emphasizing honesty and transparency in all partnerships.

Media Appearances

Parul has no verified media appearances

Work History

4-2008
Co-Founder & CEO at vCommission Media Private Limited
4-2013 - 3-2015
CEO And Co-Founder at vCommission Media Private Limited
11-2008 - 4-2010
Global Accounts Manager for vCommission at vCommission Media Private Limited
4-2010 - 3-2013
Chief Operating Officer at VC Internet Media Pvt. Ltd.

Education

2003 - 2007
B.Tech from Guru Gobind Singh Indraprastha University
1990 - 2003
Education details unavailable from St. Thomas' School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Co-Founder & CEO at vCommission Media Private Limited
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Insights For Selling To Parul

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parul is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Parul

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Parul move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Parul take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Parul

Personality Compatibility


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