Lee Birkett

Questioner
DISC Type : c

Founder at Moneybrain.com

St. Helier, Jersey

Overview

Lee Birkett is a fintech entrepreneur focused on creating a fairer financial system through peer-to-peer lending and digital currencies. He is the founder of Moneybrain. com and JustUs. co, and holds several FCA Controlled Functions, including CEO and MLRO. He is also a Certified Anti-Money Laundering Specialist.

Lees career has been shaped by a desire to challenge the traditional banking system, a conviction that solidified after his first major company, Prestbury Holdings Plc, failed during the 2008 financial crisis. He describes his education as coming from the "School of hard knocks. "

Interesting fact: Lee founded a pioneering peer-to-peer network called Trumpo. com back in 2005, predating many mainstream platforms and aligning with the decentralized vision of Bitcoin.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Fairer Financial Systems
Motivated by the 2008 financial crisis, he founded JustUs. co and Moneybrain to build a more equitable system, stating he vowed to never rely on "wolves of wall street" again.
Peer-to-Peer (P2P) Lending
A long-time advocate for P2P finance, he founded multiple platforms to directly connect lenders and borrowers, aiming to democratize savings and loans.
Digital Currency & BiPS
He created the BiPS digital currency and the BiPS Foundation to facilitate global P2P transactions and promote financial inclusion through asset-backed digital money.

Media Appearances

Lee Birkett Moneybrain.com: Innovating Finance Solutions - Citywealth. Featured in Citywealth Magazine

See Now

Work History

1-2000
Founder at Moneybrain.com
1-2013
CEO and Founder at JustUs.co
10-2018
Trustee Moneybrain BiPS Foundation at Moneybrain BiPS Foundation
9-2005
Founder at Trumpo.com
1-1994 - 11-2008
Chief Executive at Prestbury Holdings Plc

Education

Education details unavailable from Cheshire
Life from School of hard knocks.

More Information

Social Presence :

Prographics :

Exp : 32 Location : St. Helier, Jersey Job Level : Leadership Designation : Founder at Moneybrain.com
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lee

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lee take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lee

Personality Compatibility


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