Lee Brookfield

Questioner
DISC Type : c

Senior Vice President Marketing at St. Anne's Credit Union

Greater Boston, United States

Overview

Lee has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Lee has no verified topics they care about

Media Appearances

Lee has no verified media appearances

Work History

4-2022
Senior Vice President Marketing at St. Anne's Credit Union
12-2016 - 4-2022
Vice President of Marketing at St. Anne's Credit Union
9-2015 - 5-2016
Vice President Marketing at Granite Telecommunications
11-2008 - 5-2015
Vice President - Commercial and Product Marketing Manager at Santander Bank, N.A.

Education

9-1998 - 5-2002
Masters of Science from Boston College
9-1994 - 12-1996
Bachelor of Science from Emmanuel College (Boston)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Boston, United States Job Level : Leadership Designation : Senior Vice President Marketing at St. Anne's Credit Union
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lee

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lee take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lee

Personality Compatibility


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