Lee Byrd

Go-getter
DISC Type : d

President at Jetty

New York City Metropolitan Area, United States

Overview

Lee Byrd is an experienced brand builder and retail executive, currently serving as the President of Jetty. His career includes leadership roles like CEO of Retail at Manchester United and a 20-year tenure at Giorgio Armani. Lee holds an MBA from the University of Baltimore and is a certified Divemaster.

Outside of his executive career, Lee is an avid outdoorsman who grew up skateboarding and developed a passion for surfing and snowboarding. He is a dedicated scuba diver with a particular interest in shipwreck diving, a hobby that connects with his life on the New Jersey coast.

His passion for diving is so integrated with his work that a major retail expansion deal for his company was initiated on a shipwreck diving boat.

Personality Overview

Fast-Paced

Self-Confident

Direct & Candid

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Retail Brand Building
He has a long history of scaling global retail concepts for iconic brands like Manchester United, Giorgio Armani, and now the lifestyle brand Jetty.
Surf & Skate Culture
Grew up skateboarding and developed a love for surfing. He now leads a surf-apparel brand and writes about the importance of surf shops as community hubs.
Shipwreck Diving
He is an avid scuba diver and holds a Divemaster certification. A recent business deal was reportedly initiated during a conversation on a diving trip.

Media Appearances

Lee has no verified media appearances

Work History

1-2025 - 2-2026
President at Jetty
9-2022 - 1-2025
Chief Operational Officer at Jetty
11-2018
Principal at First Cast Ventures
2-2016 - 3-2019
CEO of Retail at Manchester United
8-2014 - 2-2015
Adjunct Professor at Fashion Institute of Technology

Education

1986 - 1989
MBA from University of Baltimore
1998 - 1999
Post Graduate from Fairleigh Dickinson University
1982 - 1986
BS from Towson University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : President at Jetty
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lee

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lee take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lee

Personality Compatibility


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