Lee S.

Critic
DISC Type : C

Founder at CGM Ltd

United Kingdom

Overview

Lee S. is the co-founder of CGM Ltd, a firm specializing in crypto liquidity and payment solutions designed to bridge the gap between traditional finance and the blockchain sector. With a background in Electrical & Electronic Engineering, he previously served as a Group Managing Director in the facilities management industry, showcasing a diverse entrepreneurial path.

Outside of his primary business, Lee maintains an active interest in shooting sports and follows UK economic affairs. He continues to support and network within the Mechanical & Electrical sector, leveraging connections from his previous career. His colleagues have described him as keen, dedicated, and loyal.

He has made a significant career transition from managing traditional built environments to co-founding a cutting-edge crypto finance company.

Personality Overview

Precise

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Crypto Liquidity
His company, CGM Ltd, is focused on providing B2B and B2C liquidity solutions and fiat on/off ramp facilities for the crypto space.
Bridging TradFi & Crypto
He is focused on helping traditional businesses get crypto onto their balance sheets in a compliant manner and connecting the two financial worlds.
Blockchain Startups
His business model is designed to provide the necessary solutions to help crypto and blockchain startups thrive and succeed in the market.

Media Appearances

Lee has no verified media appearances

Work History

11-2022
Founder at CGM Ltd
1-2020 - 3-2025
Director at Trust Fire & Security Ltd
9-2018 - 3-2025
Group Managing Director at Trust Facilities Management Limited
3-2016 - 3-2025
Director at Trust Mechanical & Electrical Ltd
1-2022 - 1-2023
Director of Crypto Development at Wellness Group International SA

Education

2009 - 2011
NVQ 3 Electrical & Electronic Engineering from BAE Systems
2009 - 2010
HNC Electronics from Mid Kent College Medway Campus

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Leadership Designation : Founder at CGM Ltd
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lee

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lee take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lee

Personality Compatibility


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