Lee Wright

Questioner
DISC Type : c

Associate Director of IT at Formula 1

London Area, United Kingdom

Overview

Lee Wright is the Associate Director of IT at Formula 1, where he leads the teams responsible for the organizations global technical infrastructure. His expertise lies in delivering performance, innovation, and reliability in high-pressure, live-event environments. He has progressed through multiple IT roles within Formula 1 and holds Cisco Specialist certifications.

He is responsible for managing the transmission of approximately 600 terabytes of data from the Event Technical Centre back to base each race week.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Generative AI Solutions
He has championed using generative AI, partnering with AWS to develop a root cause analysis tool that cuts issue resolution time from weeks to just days.
Low-Latency Streaming
He participated in panel discussions about developing ultra-low latency streaming tools with partners like Globant to give F1 teams real-time data for decision-making.
High-Performance Computing
He has a keen interest in HPC and on-premises AI workloads, calling a recent project in this area a "true enabler" that appealed to his inner "tech-geek. "

Media Appearances

Lee has no verified media appearances

Work History

3-2025
Associate Director of IT at Formula 1
4-2023 - 3-2025
Head of IT Operations at Formula 1
12-2021 - 4-2023
Senior Manager, Networks and IT Operations at Formula 1
5-2018 - 12-2021
IT Network Manager at Formula 1
9-2007 - 5-2018
Principal Infrastructure Engineer at Formula 1

Education

2004 - 2006
HNC from Ystrad Mynach College
1995 - 2003
Education details unavailable from Ysgol Gyfun Cwm Rhymni

More Information

Social Presence :

Prographics :

Exp : 23 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Associate Director of IT at Formula 1
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lee

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lee take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lee

Personality Compatibility


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