Leidy Prieto Rios

Inquirer
DISC Type : cd

Directora de Operaciones del Activo at Lulo bank

Bogota, D.C., Capital District, Colombia

Overview

Leidy Prieto Rios is the Director of Asset Operations at Lulo Bank, bringing over 17 years of experience in the credit and collections cycle. Her expertise lies in leading operations, process automation, and driving digital transformation in the financial sector, particularly within fintech.

She is passionate about her industry, viewing the art of collections as a craft. Leidy values leadership that inspires and is inspired by her team, and she enjoys reconnecting with peers and sharing experiences at industry events like Colcob to collectively tackle challenges.

She believes that collections is an art form and actively looks for leaders who share this perspective.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Credit & Collections
Her entire 17+ year career is focused on portfolio and collections management. She recently posted about hiring a leader for her collections team.
Fintech Operations
As Director of Operations at Lulo Bank, she leads activities related to the entire lifecycle of credit products in a digital banking environment.
Digital Transformation
Her profile highlights developing tools for the digital transformation of processes and work routines as a key skill and interest.

Media Appearances

Leidy has no verified media appearances

Work History

8-2022
Directora de Operaciones del Activo at Lulo bank
12-2021 - 7-2022
Gerente de Cartera y Cobranzas at Santander Consumer Finance
5-2017 - 11-2021
Gerente de Operaciónes, Crédito y Cartera at Delta Credit
9-2016 - 4-2017
Director de Cartera y Cobranza at Financiera Progressa
6-2011 - 8-2016
Jefe de Cartera at Credivalores

Education

Especializacion en gestión de proyectos e innovación from ENEB - Escuela de Negocios Europea de Barcelona
MBA - Máster en Administración y Dirección de Empresas & Máster en Big Data y Business Intelligence from Universidad Isabel I

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Directora de Operaciones del Activo at Lulo bank
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Insights For Selling To Leidy

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leidy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Leidy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Leidy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Leidy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Leidy

Personality Compatibility


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