Leidy Sarmiento

Examiner
DISC Type : cs

CRO - Conversion Rate Optimization at Banco Caja Social

Bogota, D.C., Capital District, Colombia

Overview

Leidy Sarmiento es especialista en Optimización de la Tasa de Conversión (CRO) en el Banco Caja Social, con más de 10 años de experiencia en marketing digital y tradicional. Graduada de la Universidad ECCI, se enfoca en optimizar canales de conversión, realizar pruebas A/B y analizar datos para impulsar el rendimiento.

Leidy es una persona solidaria y orientada a la familia, que ha utilizado su red profesional para ayudar a su hermana a encontrar empleo. Le apasiona mantenerse a la vanguardia del mundo digital, aceptando constantemente nuevos retos e innovaciones para mantener sus habilidades actualizadas.

Posee una amplia experiencia que abarca todo el espectro digital, desde CRO y análisis de datos hasta UX/UI y estrategia de experiencia del cliente.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Optimización de Conversión
Su rol actual se centra en optimizar medios de pago, propios y directos, implementando pruebas A/B y análisis de datos para mejorar las tasas de conversión.
Estrategia E-commerce
Previamente, desarrolló e implementó estrategias para impulsar las ventas por e-commerce y optimizar los procesos digitales en Porvenir Pensiones y Cesantías.
Marketing Basado en Datos
Utiliza el análisis de datos, campañas en Firebase y pruebas multivariables para informar estrategias de marketing y mejorar el rendimiento en los puntos de contacto digitales.

Media Appearances

Leidy has no verified media appearances

Work History

5-2023
CRO - Conversion Rate Optimization at Banco Caja Social
8-2022 - 5-2023
Analista II de Venta Digital at Porvenir Pensiones y Cesantías
6-2021 - 8-2022
Profesional Canales Digitales at CienoGroup
6-2020 - 8-2021
Analista de Marketing Digital at Grupo Empresarial En Linea S.A. | GELSA S.A.
4-2018 - 3-2020
Aux. Mercadeo y Comunicaciones at Agencia de Empleo Colsubsidio

Education

Profesional en Mercadeo y Publicidad. from Universidad ECCI

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : CRO - Conversion Rate Optimization at Banco Caja Social
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Insights For Selling To Leidy

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leidy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Leidy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Leidy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Leidy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Leidy

Personality Compatibility


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