Leila Rodrigues Gomes

Critic
DISC Type : C

Marketing & Procurement Manager at Fresh Union

Swanley, England, United Kingdom

Overview

Leila is a strategic marketing leader with extensive experience, including roles as Head of Marketing and her current position as Marketing & Procurement Manager at Fresh Union. Colleagues praise her immense subject matter knowledge and professionalism. She is skilled in pricing strategy, sustainability marketing, and developing markets across the EMEA region, holding a certification in Sustainable Marketing.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Sustainability Marketing
This is a listed skill from her time as Head of Marketing at Colorifix and is supported by her certification in Sustainable Marketing, Media and Creative.
Health & Nutrition
She recently obtained a "Certificate in Understanding Nutrition and Health" and has taken courses on the subject, indicating a strong personal interest.
Pricing Strategy
This skill is consistently highlighted across multiple senior marketing roles in her career, including at Pantone and Fresh Union, showing it's a core expertise.

Media Appearances

Leila has no verified media appearances

Work History

3-2023
Marketing & Procurement Manager at Fresh Union
5-2022 - 4-2023
Head Of Marketing at Colorifix Limited
1-2015 - 4-2023
EMEA Marketing Manager at Pantone
10-2013 - 1-2015
Document Specialist at TransPerfect
4-2013 - 9-2014
Head Of Marketing at Rio Cafes Ltd

Education

2016 - 2016
Strategic Marketing from City St George’s, University of London
2014 - 2014
Education details unavailable from AEC Bexley

More Information

Social Presence :

Prographics :

Exp : 20 Location : Swanley, England, United Kingdom Job Level : Middle Designation : Marketing & Procurement Manager at Fresh Union
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Insights For Selling To Leila

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leila is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Leila

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Leila move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leila take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leila

Personality Compatibility


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