Lejla Sehic, AIF®

Evaluator
DISC Type : DCS

Chief Operating Officer, Fiduciary Governance Solutions at Broadridge

Greater Pittsburgh Region, United States

Overview

Lejla is a fintech executive and the Chief Operating Officer of Broadridge Fiduciary Governance and Enablement Solutions. Specializing in SaaS, digital innovation, and operational excellence, she has an MBA from Point Park University. Colleagues have described her as a "force of nature" who is fully committed to her team.

Originally a refugee from Bosnia, Lejla is deeply involved in her Pittsburgh community. She serves as the vice chair of the board for the South Hills Interfaith Movement (SHIM), an organization that once assisted her family, and mentors middle school refugee girls.

Interesting fact: For her significant contributions to gender diversity in the workplace, she was named one of the Top 10 HERoes Future Female Leaders by EMPower and Yahoo Finance.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Fintech Innovation
As a fintech executive, she drives digital modernization and recently highlighted Broadridge's acquisition of retirement plan technology provider, iJoin.
Fiduciary Governance
Her current role as COO is focused on fiduciary governance solutions, and she holds the Accredited Investment Fiduciary (AIF) certification.
Diversity & Inclusion
Leads the DEI committee at SHIM and previously directed a global DEI initiative at BNY Mellon, earning recognition as a top female leader for her work.

Media Appearances

Lejla has no verified media appearances

Work History

6-2021
Chief Operating Officer, Fiduciary Governance Solutions at Broadridge
3-2017 - 3-2023
Board Of Directors at South Hills Interfaith Movement (SHIM)
6-2020 - 7-2021
Global Business Manager, Asset Owners at BNY Mellon
1-2016 - 6-2021
Global COO of IMPACT Business Resource Group at BNY Mellon
6-2018 - 6-2020
Director, Digital & Data Officer at BNY Mellon

Education

2000 - 2004
Bachelor's degree from University of Pittsburgh
2008 - 2009
MBA from Point Park University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Pittsburgh Region, United States Job Level : Leadership Designation : Chief Operating Officer, Fiduciary Governance Solutions at Broadridge
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Insights For Selling To Lejla

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lejla is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lejla

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lejla move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lejla take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lejla

Personality Compatibility


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