Fiona McDaniel in

Fiona McDaniel

Enigma · DISC type cid
Head of Marketing UK & Ireland at Xpert Professional
📍 United Kingdom

Fiona is the Head of Marketing for UK & Ireland at Xpert Professional, focused on growing the market share for premier hair and beauty brands. With extensive experience in the UK and Middle East entertainment and advertising sectors, she is a skilled digital and brand strategist. Colleagues describe her as hard-working, creative, and brilliantly well-organized.

Outside of her primary role, Fiona demonstrates an entrepreneurial drive as the co-founder of Made for you Global. She has an appreciation for creative design and actively supports and highlights other professionals and industry leaders within her network, showing a collaborative spirit.

Fiona has a diverse background that includes co-founding a company and working internationally in both the UK and the Middle East.

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Experience
5 Years
Current Role
Head of Marketing UK & Ireland
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Fiona shows up

Friendly Yet Blunt
Challenger
Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Fiona cares about

Brand Growth Strategy
Her primary objective at Xpert Professional is to expand the market share for a portfolio of well-known beauty brands, including ALFAPARF MILANO.
Digital Marketing
A core skill demonstrated throughout her career in advertising and entertainment, further enhanced by recent Google accreditations to stay current.
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Career

Work history

10-2023
Head of Marketing UK & Ireland
Xpert Professional
1-2020
Co-Founder
Made for you Global
10-2022 - 5-2023
Brand & Content Director
Humanery.com
1-2023 - 4-2023
Marketing Consultant
Tanrevel
8-2021 - 10-2022
Head Of Marketing
A LITTLE FIND
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1994
Ba Hons
Queen's University Belfast
1994 - 1995
Pgdip
Ulster University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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