Fiona McDaniel

Enigma
DISC Type : cid

Head of Marketing UK & Ireland at Xpert Professional

United Kingdom

Overview

Fiona is the Head of Marketing for UK & Ireland at Xpert Professional, focused on growing the market share for premier hair and beauty brands. With extensive experience in the UK and Middle East entertainment and advertising sectors, she is a skilled digital and brand strategist. Colleagues describe her as hard-working, creative, and brilliantly well-organized.

Outside of her primary role, Fiona demonstrates an entrepreneurial drive as the co-founder of Made for you Global. She has an appreciation for creative design and actively supports and highlights other professionals and industry leaders within her network, showing a collaborative spirit.

Fiona has a diverse background that includes co-founding a company and working internationally in both the UK and the Middle East.

Personality Overview

Friendly Yet Blunt

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Brand Growth Strategy
Her primary objective at Xpert Professional is to expand the market share for a portfolio of well-known beauty brands, including ALFAPARF MILANO.
Digital Marketing
A core skill demonstrated throughout her career in advertising and entertainment, further enhanced by recent Google accreditations to stay current.
Hair & Beauty Industry
Currently immersed in the professional hair industry, she engages with its trends and celebrates its leaders, as seen in her professional activity.

Media Appearances

Fiona has no verified media appearances

Work History

10-2023
Head of Marketing UK & Ireland at Xpert Professional
1-2020
Co-Founder at Made for you Global
10-2022 - 5-2023
Brand & Content Director at Humanery.com
1-2023 - 4-2023
Marketing Consultant at Tanrevel
8-2021 - 10-2022
Head Of Marketing at A LITTLE FIND

Education

1990 - 1994
Ba Hons from Queen's University Belfast
1994 - 1995
Pgdip from Ulster University

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing UK & Ireland at Xpert Professional
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fiona

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fiona take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fiona

Personality Compatibility


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