Yuri Ezhkov

Critic
DISC Type : C

VP, Creative Center of Excellence at The Estée Lauder Companies Inc.

Greater London, England, United Kingdom

Overview

Yuri has no verified overview

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Yuri has no verified topics they care about

Media Appearances

Yuri has no verified media appearances

Work History

5-2022
VP, Creative Center of Excellence at The Estée Lauder Companies Inc.
5-2017
Founder at Polygon Cafe Hong Kong
10-2019 - 5-2022
Creative Director - APAC at MAC Cosmetics
10-2007 - 10-2019
Creative Director at The HUB
4-2006 - 10-2007
Creative and Marketing Director at Fragments Jewelry

Education

2000 - 2002
Bachelor of Fine Arts (BFA) from School of Visual Arts
1998 - 2000
Bachelor of Fine Arts (BFA) from California Institute of the Arts

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Senior Designation : VP, Creative Center of Excellence at The Estée Lauder Companies Inc.
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Insights For Selling To Yuri

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuri is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yuri

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yuri move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Yuri take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Yuri

Personality Compatibility


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