Lena Shaw

Pioneer
DISC Type : dsi

Author Development & Publishing Director at Manuscripts

Washington DC-Baltimore Area, United States

Overview

As an Author Development and Publishing Director, she leverages her background in creative writing and a Bachelor of Business Administration to guide books from concept to market. Her career includes roles at Editora Globo and Manuscripts, where she focuses on bridging creative vision with commercial strategy to ensure author success.

Deeply passionate about the art of storytelling and the emotional power of language. Her personal reflections often explore the craft of writing, from how a first sentence frames a narrative to the quiet impact of an ending, viewing reading as a deeply personal and mending experience.

Unique fact: She believes that plot is not just a series of events, but rather "the wind beneath emotion" in a story.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Author Development
Focuses on discovering and nurturing authors through every stage of the publishing process, ensuring both editorial excellence and market impact.
Narrative Craft
Deeply interested in the mechanics of storytelling, from how a first sentence frames a story to the emotional resonance of a plot.
Publishing Strategy
Specializes in overseeing the entire publishing lifecycle, from editorial development and production to strategic marketing for commercial success.

Media Appearances

Lena has no verified media appearances

Work History

1-2024
Author Development & Publishing Director at Manuscripts
1-2023 - 12-2023
Writer and Editing Manager at Editora Globo
1-2022 - 12-2022
Publisher and Book Editor at Content Writing Jobs

Education

Bachelor of Business Administration - BBA from University of Alaska Anchorage
Master's degree from University of California, San FranciscoM

More Information

Social Presence :

Prographics :

Exp : 3 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Author Development & Publishing Director at Manuscripts
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Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lena

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They are generally fast movers and can take quick decisions
  • Can Lena take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lena

Personality Compatibility


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