Lennie Law

Enthusiast
DISC Type : i

Head of Marketing at The Salad Project

London, England, United Kingdom

Overview

Lennie Law is the Head of Marketing at The Salad Project, specializing in brand strategy and campaign execution. With a Bachelor of Applied Science from the University of Otago, her career spans fashion, homewares, and food retail, including roles at SPOKE and Max. She focuses on building brands and customer experiences that foster community.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Building
Her entire career is focused on building brands, from creating one from scratch at a startup to managing established brands like SPOKE and Max.
Startup Growth
She has experience in high-growth environments, helping launch a retail concept from a construction site and rapidly expanding The Salad Project's store count.
Retail Marketing
Her background includes marketing management for fashion, homewares, and now food retail, showing a deep understanding of the direct-to-consumer space.

Media Appearances

Lennie has no verified media appearances

Work History

1-2026
Head of Marketing at The Salad Project
9-2025 - 12-2025
Marketing Manager at The Salad Project
8-2022 - 8-2025
Brand Manager at SPOKE
12-2020 - 5-2022
Ecommerce Manager at Max
6-2019 - 11-2020
Brand and Content Marketing Manager at Nido NZ

Education

2012 - 2014
Bachelor of Applied Science (BASc) from University of Otago
2007 - 2011
NCEA Level 1 from Samuel Marsden Collegiate School

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at The Salad Project
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Insights For Selling To Lennie

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lennie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lennie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lennie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lennie take some risk or not?

  • They can take some low-probability risks if needed.

You And Lennie

Personality Compatibility


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