Leo Rocco

Enigma
DISC Type : dic

Author at Winning @ Product Development

San Francisco, California, United States

Overview

Leo Rocco is the Founder and CEO of Confidence Systems, an AI-powered platform for operational efficiency. A pioneer in mobile payments and an expert in product development, he authored "Winning @ Product Development. " He holds a BSME from Kettering University and early in his career, helped NASA engineers design next-generation space orbitals.

Leo is passionate about inspiring future innovators, serving as Director for getkids2code. org, a non-profit that teaches children to code. He also acts as a Venture Advisor for aspiring entrepreneurs at Stanfords Graduate School of Business and is actively building a major technology hub in Palermo, Italy.

Interesting fact: The idea for his mobile payments company GoPago came to him after he missed a historic Barry Bonds home run while waiting in line for beers at a baseball game.

Personality Overview

Hard To Convince

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI in Operations
His current company, Confidence Systems, uses an AI-powered platform to help businesses capture knowledge and standardize operational processes.
Product Development
He authored the book "Winning @ Product Development" and created the R5 Method, a scalable approach to agile software development.
Entrepreneurship Mentoring
As a Venture Advisor at Stanford's Graduate School of Business, he helps students launch, build, and scale new companies.

Media Appearances

GoPago Founder Who Sold Its Tech to Amazon Starts Confidence Systems. Featured in Business Insider

See Now

Work History

8-2021
Author at Winning @ Product Development
6-2021
Founder + CEO at Confidence Systems at Confidence Systems
1-2020
Founder at R5Labs
8-2015
Venture Advisor at Stanford Graduate School of Business
5-2015 - 11-2020
Chief Product Development Officer at First Data Corporation

Education

Education details unavailable from Stanford University Graduate School of Business
BSME from Kettering University

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : N/A Designation : Author at Winning @ Product Development
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Insights For Selling To Leo

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leo is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Leo

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Leo move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Leo take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Leo

Personality Compatibility


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