Leon Balzer

Evaluator
DISC Type : sdc

Head of Digital Operations & IT at BRANDS Fashion GmbH

Greater Hamburg Area, Germany

Overview

Leon Balzer is a seasoned logistics professional who has progressed from a student to Head of Operations at Brands Logistics and Head of Digital Operations & IT at BRANDS Fashion. He specializes in process and project management, focusing on digital transformation and AI. He holds a BA from Berufsakademie Lüneburg and a recent MBA.

Outside of his core responsibilities, Leon is dedicated to continuous professional development, recently completing his MBA which required significant evening and weekend study. He actively engages with the broader industry, attending events like the BVL Supply Chain CX to network and exchange ideas with other professionals.

He has built his entire career within the same corporate group, rising from a student intern to an executive.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Logistics Optimization
His career focuses on developing and implementing new logistics processes, including new picking strategies and modular billing systems to enhance operational efficiency.
Digital Transformation
As Head of Digital Operations & IT, he manages digital projects, builds AI use-cases, and steers collaboration between business units and IT partners.
AI in Logistics
He has direct experience in building and supervising the implementation of AI use-cases within his company, indicating a focus on innovative technologies.

Media Appearances

Leon has no verified media appearances

Work History

1-2026
Head of Digital Operations & IT at BRANDS Fashion GmbH
5-2023 - 1-2026
Head of Operations at Brands Logistics GmbH
1-2022 - 4-2023
Assistent der Geschäftsführung / Management Assistant at Brands Logistics GmbH
6-2020 - 12-2021
Logistikkoordinator at Brands Fashion GmbH
8-2017 - 7-2020
Dualer Student (B.A.) at Brands Fashion GmbH

Education

3-2024 - 2-2026
Master of Business Administration - MBA from Hochschule Fresenius
8-2017 - 7-2020
Bachelor of Arts - BA from Berufsakademie Lüneburg

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Hamburg Area, Germany Job Level : Mid-senior Designation : Head of Digital Operations & IT at BRANDS Fashion GmbH
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Insights For Selling To Leon

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Leon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Leon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Leon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Leon

Personality Compatibility


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