Leon Morales

Commander
DISC Type : D

President and Chief Energy Officer at DNA Behavior

Atlanta, Georgia, United States

Overview

Leon Morales is the President & Managing Director at DNA Behavior International, leveraging his deep experience in finance, technology, and operations. A proud USAF veteran with a BBA from The University of Texas at Arlington, he focuses on integrating behavioral science into technology to accelerate business performance and help leaders understand “people before numbers.”

Outside of his corporate role, Leon is deeply committed to philanthropy through cycling. He served as the Board Chair for Action Cycling Atlanta, participating in a 200-mile charity bike ride to raise funds and awareness for HIV/AIDS vaccine research, showcasing his dedication to community causes and physical endurance.

Unique fact: Leon helped raise over $2.3 million for the Emory Vaccine Center through his involvement in a charity bike ride.

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

More than the product, they care about the impact of the product.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Behavioral Finance
His company is the “World's only Behavior and Money Insights Company,” and he frequently posts about the intersection of human behavior and financial decision-making.
Tech Stack Integration
As the “ISV Initiator,” he focuses on powering client platforms with behavioral insights through turn-key API solutions, indicating a passion for embedded technology.
Leadership Development
He is passionate about working with executives and entrepreneurs to help them develop their teams by understanding the human element behind business performance.

Media Appearances

DNA Behavior Continues Evolution, Naming Leon Morales as President. Featured in PR Newswire

See Now

Work History

12-2022
President and Chief Energy Officer at DNA Behavior
6-2018
Managing Director and ISV Initiator at DNA Behavior
11-2013 - 5-2018
Chief Relationship Officer at DNA Behavior
12-2012 - 10-2015
Board Chair - Emeritus at Action Cycling Atlanta, Inc.
12-2012 - 10-2013
Initiator, workplace behavioral consultant at Arete Global Consulting

Education

1984 - 1986
BBA from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 45 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : President and Chief Energy Officer at DNA Behavior

Interested in

Health & Outdoor

travel, fitness

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Insights For Selling To Leon

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leon is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leon

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Leon move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Leon take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Leon

Personality Compatibility


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