Leon Morales in

Leon Morales

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President and Chief Energy Officer at DNA Behavior
📍 Atlanta, Georgia, United States

Leon Morales is the President & Managing Director at DNA Behavior International, leveraging his deep experience in finance, technology, and operations. A proud USAF veteran with a BBA from The University of Texas at Arlington, he focuses on integrating behavioral science into technology to accelerate business performance and help leaders understand “people before numbers.”

Outside of his corporate role, Leon is deeply committed to philanthropy through cycling. He served as the Board Chair for Action Cycling Atlanta, participating in a 200-mile charity bike ride to raise funds and awareness for HIV/AIDS vaccine research, showcasing his dedication to community causes and physical endurance.

Unique fact: Leon helped raise over $2.3 million for the Emory Vaccine Center through his involvement in a charity bike ride.

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Experience
45 Years
Current Role
President and Chief Energy Officer
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

How Leon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Leon cares about

Behavioral Finance
His company is the “World's only Behavior and Money Insights Company,” and he frequently posts about the intersection of human behavior and financial decision-making.
Tech Stack Integration
As the “ISV Initiator,” he focuses on powering client platforms with behavioral insights through turn-key API solutions, indicating a passion for embedded technology.
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Career

Work history

12-2022
President and Chief Energy Officer
DNA Behavior
6-2018
Managing Director and ISV Initiator
DNA Behavior
11-2013 - 5-2018
Chief Relationship Officer
DNA Behavior
12-2012 - 10-2015
Board Chair - Emeritus
Action Cycling Atlanta, Inc.
12-2012 - 10-2013
Initiator, workplace behavioral consultant
Arete Global Consulting
In the press

Media appearances

DNA Behavior Continues Evolution, Naming Leon Morales as President. Featured in PR Newswire
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Education
1984 - 1986
BBA
The University of Texas at Arlington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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