Leonardo Contrucci Alexandrino de Souza

Judge
DISC Type : Dc

VP of Marketing at Alloha Fibra

São Paulo, São Paulo, Brazil

Overview

Leonardo is a results-oriented executive with extensive experience in Marketing, Go-to-Market strategy, and P&L management for major companies like Alloha Fibra and GT7. He specializes in driving growth and profitability through a data-driven, customer-centric approach. He holds business degrees from Wharton Executive Education and IMD, and colleagues describe him as intelligent and proactive.

There is no publicly available information about Leonardos personal hobbies or interests outside of his professional sphere. His focus appears dedicated to his career in marketing and business development.

While at GT7, he was responsible for the marketing and growth strategy of Cartão de TODOS, a product with over 20 million users.

Personality Overview

Demanding

Objective Thinker

Generally Skeptic

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Go-to-Market Strategy
A core competency listed in his professional headline and a key responsibility in his senior roles at Alloha Fibra and GT7.
Customer Journey
He emphasizes optimizing the entire customer lifecycle, including acquisition, profitability, engagement, and churn, across his professional experience.
P&L Management
Has direct responsibility for Profit & Loss in multiple executive roles, including at Alloha Fibra and ESTADÃO, showing a focus on business profitability.

Media Appearances

Leonardo has no verified media appearances

Work History

10-2025
VP of Marketing at Alloha Fibra
4-2025 - 10-2025
VP of Marketing and Growth at GT7
2-2024 - 3-2025
CGO - Chief Growth Officer at GT7
1-2022 - 6-2023
Senior Director of Business Development and Customer Success at TIMWETECH
1-2020 - 12-2021
Executive Director - Digital Strategy at ESTADÃO

Education

10-2020 - 3-2021
Business from Wharton Executive Education
10-2012 - 10-2012
Business from IMD

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : VP of Marketing at Alloha Fibra
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leonardo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • If convinced, they can reach decisions quite fast.
  • Can Leonardo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Leonardo

Personality Compatibility


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