Leonardo Costa Rangel

Critic
DISC Type : C

CEO at Cortex

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Leonardo Costa Rangel is the Co-founder and CEO of Cortex, the leading AI platform for Sales & Marketing in Latin America. He has led Cortex through major fundraising rounds with investors like Softbank and has overseen key acquisitions. Colleagues describe him as highly analytical, strategic, and creative, with executive education from MIT and Harvard.

Beyond his CEO role, Leonardo is passionate about fostering entrepreneurship as an Endeavor Entrepreneur and Mentor, where he helps accelerate high-impact entrepreneurs. He has also shared his knowledge by teaching Entrepreneurial Finance as a part-time professor at Pontifícia Universidade Católica do Rio de Janeiro, using Harvard case studies.

Unique fact: Leonardo was the world winner of the LORÉAL E-STRAT CHALLENGE 5, the largest strategy competition in the world, involving over 36, 000 students.

Personality Overview

Negotiator

Critic

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Go-to-Market Intelligence
He believes a smart Go-to-Market plan is essential, but emphasizes that the daily execution of that plan is where most companies fail.
Applied AI Solutions
Believes the secret to creating successful AI solutions is not about complex algorithms, but about focusing on solving real-world business problems and delivering tangible results.
B2B Growth in Latam
His company, Cortex, is dedicated to helping over 700 companies across Latin America solve complex challenges in B2B sales, expansion, and market intelligence.

Media Appearances

Leonardo has no verified media appearances

Work History

8-2008
CEO at Cortex
2-2019
Endeavor Entrepreneur and Mentor at Endeavor
2-2023
Board Member at V360
12-2020
Board Member at Clavis Segurança da Informação
8-2006 - 7-2014
Part Time Professor of Entrepreneurial Finance at Pontifícia Universidade Católica do Rio de Janeiro

Education

8-2024 - 8-2024
Innovate the Future (for Endeavor entrepreneurs) from MIT Sloan Executive Education
9-2022 - 9-2022
Scaling Entrepreneurial Ventures (for Endeavor entrepreneurs) from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Leadership Designation : CEO at Cortex
URL has been copied!

Insights For Selling To Leonardo Costa

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo Costa is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Leonardo Costa

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Leonardo Costa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leonardo Costa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leonardo Costa

Personality Compatibility


Other Cortex Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.