Lesli Smith

Commander
DISC Type : D

VP Marketing at Aliera Companies

Atlanta, Georgia, United States

Overview

Lesli is a senior marketing executive specializing in B2B and B2C digital and brand strategy, credited with driving over $500MM in sales. Educated at Mercer University, she is often described by colleagues as an inspirational, creative, and authentic leader who excels at building innovative marketing solutions and motivating teams.

Outside of her executive roles, Lesli has a passion for professional development and self-care. She advocates for foundational wellness practices like mindfulness, journaling, and exercise to manage stress and improve performance, showing a keen interest in helping others succeed in their careers.

Unique Fact: Throughout her career, Lesli has driven $569MM in sales and delivered $7. 5MM in savings through integrated global marketing initiatives.

Personality Overview

Risk-Taker

Candid & Clear

Very Quick

They take a lot of pride in personal achievements.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

Brand Purpose
Emphasizes that a company's purpose should articulate the 'why' behind the business, focusing on how it improves the lives of its customers, citing thought leaders like Simon Sinek.
Content Marketing
Focuses on developing simple, effective content strategies that attract a target audience and convert them into customers and brand evangelists.
Career Development
As a career coach, she provides advice on navigating new jobs and emphasizes self-care, including meditation and nutrition, to manage work-related stress.

Media Appearances

Lesli has no verified media appearances

Work History

3-2018
VP Marketing at Aliera Companies
6-2015
Managing Director at Creative Brand Studios
11-2014 - 6-2015
VP of Marketing and Communications at EasyCare (APCO)
9-2013 - 11-2014
Director, Digital Marketing & Creative Services at MEDA US
10-2009 - 8-2013
Director, Global Digital Marketing & Branding at Carestream

Education

Bachelor of Business Administration from Mercer University
Associate of Arts from Oxford College of Emory University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Atlanta, Georgia, United States Job Level : Senior Designation : VP Marketing at Aliera Companies
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Insights For Selling To Lesli

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lesli is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lesli

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lesli move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lesli take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lesli

Personality Compatibility


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