Lesli Smith in

Lesli Smith

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VP Marketing at Aliera Companies
📍 Atlanta, Georgia, United States

Lesli is a senior marketing executive specializing in B2B and B2C digital and brand strategy, credited with driving over $500MM in sales. Educated at Mercer University, she is often described by colleagues as an inspirational, creative, and authentic leader who excels at building innovative marketing solutions and motivating teams.

Outside of her executive roles, Lesli has a passion for professional development and self-care. She advocates for foundational wellness practices like mindfulness, journaling, and exercise to manage stress and improve performance, showing a keen interest in helping others succeed in their careers.

Unique Fact: Throughout her career, Lesli has driven $569MM in sales and delivered $7. 5MM in savings through integrated global marketing initiatives.

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Experience
16 Years
Current Role
VP Marketing
Job Level
Senior
Location
Atlanta, Georgia, United States
Personality Overview

How Lesli shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lesli cares about

Brand Purpose
Emphasizes that a company's purpose should articulate the 'why' behind the business, focusing on how it improves the lives of its customers, citing thought leaders like Simon Sinek.
Content Marketing
Focuses on developing simple, effective content strategies that attract a target audience and convert them into customers and brand evangelists.
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Career

Work history

3-2018
VP Marketing
Aliera Companies
6-2015
Managing Director
Creative Brand Studios
11-2014 - 6-2015
VP of Marketing and Communications
EasyCare (APCO)
9-2013 - 11-2014
Director, Digital Marketing & Creative Services
MEDA US
10-2009 - 8-2013
Director, Global Digital Marketing & Branding
Carestream
In the press

Media appearances

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Education
Bachelor of Business Administration
Mercer University
Associate of Arts
Oxford College of Emory University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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