Leslie Ferris Yerger

Commander
DISC Type : D

Core Leader at Breast Cancer Early Detection Coalition

Greater Chicago Area, United States

Overview

Leslie Ferris Yerger is the CEO and Founder of the nonprofit My Density Matters, an author, and a speaker dedicated to disrupting the status quo in breast cancer screening. Her work is informed by her background in computer science and industrial management from Purdue University and an MBA from UNC-Chapel Hill. People who have worked with her describe her as competent, experienced, and thorough.

Her personal mission stems from her own Stage IV breast cancer diagnosis, which occurred just two months after receiving an "all clear" mammogram. This experience fuels her passion for advocacy. Outside of her direct advocacy, she has walked the 500-mile Camino de Santiago pilgrimage in Spain and is a mother to three grown children.

After her diagnosis, she embarked on a 500-mile pilgrimage walk across Spain to process her unknown future and raise funds for cancer screening research.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Breast Density
Her nonprofit, My Density Matters, and book, "Probably Benign," are dedicated to educating women about breast density after her own cancer was missed by standard screening.
Patient Advocacy
She is a passionate speaker who empowers women to insist on better healthcare, learn their screening options, and advocate for themselves to ensure early cancer detection.
Healthcare Disruption
Her stated mission is to disrupt the status quo in breast cancer screening, challenging current technology and standards of care to save more lives.

Media Appearances

S1 E2: My Density Matters with Leslie Ferris Yerger – Her Health Innovated. Featured in Apple Podcasts

See Now

Work History

8-2024
Core Leader at Breast Cancer Early Detection Coalition
4-2021
CEO and Founder at My Density Matters
9-2019
Author, Speaker, and Disruptor at www.leslieferrisyerger.com
8-2016 - 12-2018
Member at Pipeline Angels
6-1997 - 1-2000
Business Development Manager at DEK Printing Machines

Education

1980 - 1985
2 BS Degrees from Purdue University
1989 - 1991
MBA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Chicago Area, United States Job Level : Senior Designation : Core Leader at Breast Cancer Early Detection Coalition
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Insights For Selling To Leslie Ferris

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leslie Ferris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leslie Ferris

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Leslie Ferris move?

  • If convinced, they can reach decisions quite fast.
  • Can Leslie Ferris take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Leslie Ferris

Personality Compatibility


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