Leslie Griffin

Commander
DISC Type : D

Senior Director, Digital Analytics at Ahold Delhaize USA

Greater Boston, United States

Overview

Leslie Griffin is the Senior Director of Digital Analytics at Ahold Delhaize USA, where she leads teams in product, marketing, and e-commerce analytics. A graduate of Boston Universitys MBA program, her career is focused on leveraging data insights to drive strategic, customer-centric business decisions for major retail brands.

Colleagues and peers describe her as energetic, enthusiastic, and resourceful, with a passion for building and developing teams. She actively participates in corporate social responsibility events, such as her companys Day of Service, and is committed to continuous learning through executive education programs.

She recently returned to her alma mater, Boston University, to serve as a guest lecturer in a Digital Strategy class.

Personality Overview

Decisive

Risk-Taker

Very Quick

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Data-driven Decisions
Believes that data and analytics are key to unlocking more informed decisions and better business outcomes by focusing on the customer.
Digital Analytics
Leads multiple analytics functions, including product, marketing, and brand e-commerce, to connect behavioral signals to strategic advantage.
Omnichannel Leadership
Recently obtained a certification in Omnichannel Leadership from Cornell, indicating a focus on creating integrated customer experiences.

Media Appearances

Leslie has no verified media appearances

Work History

5-2022
Senior Director, Digital Analytics at Ahold Delhaize USA
1-2020 - 4-2022
Director, Product & Marketing Analytics at Reebok
8-2018 - 1-2020
Sr. Manager Digital Analytics and Consumer at Reebok
12-2017 - 8-2018
Digital Analytics & Insights Marketing Manager at Current, powered by GE
7-2015 - 12-2017
Manager, Strategic Analytics at Mullen Lowe U.S.

Education

2013 - 2016
Master of Business Administration (MBA) from Boston University
2010 - 2012
Certificate from UCLA Extension

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director, Digital Analytics at Ahold Delhaize USA
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Insights For Selling To Leslie

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leslie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leslie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Leslie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Leslie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Leslie

Personality Compatibility


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