Leslie Laney

Commander
DISC Type : D

Marketing Lead at K Group Companies

Grand Rapids Metropolitan Area, United States

Overview

Leslie Laney is a certified marketing executive and the Marketing Lead at K Group Companies, where she directs brand growth and communication initiatives. Described by colleagues as strategic, creative, and motivated, she excels in balancing creative vision with analytical strategy. She holds a Bachelor of Science from Columbia Southern University.

Outside of her primary role, Leslie is an entrepreneur who founded and developed the business Effortless Shed in her spare time. She has a deep interest in brand authenticity and community engagement, demonstrated by her passion for leveraging brand ambassadors. Her expertise extends to the culture of Nashville.

She is a certified "Music City Platinum Ambassador, " recognized for her exceptional knowledge of Nashville.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Authentic Branding
She is passionate about using brand ambassadors to build authenticity and recently facilitated a discussion on the topic.
AI in Marketing
She recently attended an event on PR and SEO in the age of AI and muses online about keeping a human-first approach amidst automation.
Content & SEO Strategy
A core part of her role involves creating valuable content and optimizing for SEO, having previously increased organic web traffic by 44% in a past role.

Media Appearances

Leslie has no verified media appearances

Work History

3-2025
Marketing Lead at K Group Companies
11-2020
Marketing Director at Effortless Shed
2-2024 - 3-2025
Acting Corporate Recruiter & Director of Marketing at Corporate Group, Inc.
11-2023 - 3-2025
Director of Marketing at Corporate Group, Inc.
11-2020 - 11-2023
Marketing Manager at Corporate Group, Inc.

Education

Bachelor of Science - BS from Columbia Southern University
Certificate from Penn Foster Group

More Information

Social Presence :

Prographics :

Exp : 7 Location : Grand Rapids Metropolitan Area, United States Job Level : Middle Designation : Marketing Lead at K Group Companies
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Insights For Selling To Leslie

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leslie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leslie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Leslie move?

  • If convinced, they can reach decisions quite fast.
  • Can Leslie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Leslie

Personality Compatibility


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