Lexi Strom

Enthusiast
DISC Type : i

Alliance Partner Marketing Manager at Lenovo

Raleigh, North Carolina, United States

Overview

Lexi is a strategic Alliance Partner Marketing Manager at Lenovo, where she blends a passion for creative projects with an aptitude for logistics. She focuses on developing marketing campaigns that drive ROI and is known for her ability to manage multiple projects under pressure. She holds an MBA from North Carolina State University.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI's Business Impact
Her recent professional focus and social posts are centered on how AI is reshaping the business landscape and her work in partner marketing at Lenovo.
Alliance Partner Marketing
Her current role at Lenovo revolves around managing and developing marketing strategies with alliance partners for the Infrastructure Solutions Group.
Go-to-Market Strategy
Previously, she was responsible for the positioning, messaging, and go-to-market strategy for Red Hat's global training and certification program.

Media Appearances

Lexi Strom – Alliance Partner Marketing Manager, Lenovo (Speaker) – SMB TechFest Past Speakers. Featured in SMB TechFest

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Lexi Strom – Alliance Partner Marketing Manager, Lenovo – VOICE Summit 2019 Speakers. Featured in VOICE Summit

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Work History

1-2023
Alliance Partner Marketing Manager at Lenovo
4-2020 - 1-2023
Global Program Marketing Manager at Red Hat
12-2018 - 4-2020
Senior Marketing Production Manager at FMI
11-2017 - 12-2018
Marketing Production Manager at FMI
9-2017 - 11-2017
Marketing Business Analyst at Zift Solutions

Education

8-2019 - 5-2022
Master of Business Administration - MBA from North Carolina State University
2010 - 2014
Bachelor of Arts (B.A.) from Elon University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Raleigh, North Carolina, United States Job Level : Middle Designation : Alliance Partner Marketing Manager at Lenovo
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Insights For Selling To Lexi

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lexi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lexi

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lexi move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lexi take some risk or not?

  • They can take some low-probability risks if needed.

You And Lexi

Personality Compatibility


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