Lexi Todd (she/her)

Evaluator
DISC Type : dcs

Deputy Chief Operating Officer at Primary Wave

Brooklyn, New York, United States

Overview

Lexi has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Lexi has no verified topics they care about

Media Appearances

Lexi has no verified media appearances

Work History

1-2026
Deputy Chief Operating Officer at Primary Wave
6-2022 - 12-2025
Vice President, Business & Legal Affairs at Primary Wave
1-2020 - 6-2022
Director of Business & Legal Affairs at Primary Wave
1-2016 - 4-2016
Legal Intern at Primary Wave
5-2015 - 8-2015
Summer Law Associate at Guardian Life

Education

2013 - 2016
Doctor of Law (J.D.) from Brooklyn Law School
2009 - 2013
Bachelor of Arts (B.A.) from Monmouth University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brooklyn, New York, United States Job Level : N/A Designation : Deputy Chief Operating Officer at Primary Wave
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Insights For Selling To Lexi

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lexi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lexi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lexi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lexi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lexi

Personality Compatibility


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