Li-Ann D'Souza

Researcher
DISC Type : Cs

Manager, Performance Marketing at Air Canada

Toronto, Ontario, Canada

Overview

Li-Ann has no verified overview

Personality Overview

Self-Disciplined

Cost Conscious

Detail Oriented

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Li-Ann has no verified topics they care about

Media Appearances

Li-Ann has no verified media appearances

Work History

6-2025
Manager, Performance Marketing at Air Canada
11-2022 - 6-2025
Manager, Digital Media at Air Canada
1-2022 - 11-2022
Lead Digital Media Manager at Air Canada
12-2016 - 9-2019
Digital Media Planner at Carat
10-2016 - 12-2016
Sales And Marketing Specialist at Plastic Mobile

Education

2006 - 2012
Bachelor of Arts (B.A.) from York University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Manager, Performance Marketing at Air Canada
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Insights For Selling To Li-Ann

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Li-Ann is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Li-Ann

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Li-Ann move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Li-Ann take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Li-Ann

Personality Compatibility


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